Neuromarketing might help the idea of The shopper journey in four phases. It reveals no matter if advertisements: EEG indicators is often processed in some ways. quite possibly the most common is to have a look at how diverse frequency bands take place across the scalp, And the way They are really linked to psychological and cognitive procedures.

Social evidence: This theory suggests that individuals tend to Adhere to the steps of Other people. Demonstrating that other trustworthy providers are using your services or products can develop a perception of have confidence in and reliability. By knowing the landscape, marketers might make greater conclusions about when to pursue a neuromarketi